tag:blogger.com,1999:blog-27778304834487152262024-02-08T12:44:05.374-08:00UW-Whitewater AMAFollow the UW-Whitewater Platinum Chapter of AMA to stay up to date on the latest marketing news and trends. Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-2777830483448715226.post-33031348662751438872017-04-26T11:20:00.002-07:002017-04-26T11:20:15.754-07:00Macy's & Hyundai: Millennials <div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 150%;">For every second of every
day that passes society moves farther into the future and the next generation
of younger people becomes more and more important. Currently we find our
society consistently concentrated on the millennial generation, which is made
up of 80 million individuals and now outnumbers the baby boomer generation.
When it comes to millennials a business may find that it is hard to spark their
interest through just one simple marketing strategy, and the true way to spark
a millennials attention is to market to them in multiple different ways. Two
companies that are excelling at this type of approach are Hyundai and Macy’s.
Both of these companies follow somewhat similar strategies when it comes to
catching the focus of millennials. First they create some form of brand
awareness and then they do something that is extremely important, which is marketing
to the millennial consumer base in person at live events. For example, Hyundai
knows that purchasing a new car is not popular among people of younger ages, so
they create brand awareness by promoting their products in popular places, such
as television shows like The Walking Dead. Once Hyundai has created awareness
they continue promotion through live events related to these popular platforms.
In the case of The Walking Dead, Hyundai created a live event at the New York
Comic-Con and made an immersive experience for fans of the show with little
bits of Hyundai promotion added in here and there. By doing this they are able
to make a connection with consumer through a popular trend. A Hyundai
representative explained the importance of the live event as “a way to fully
surround this fan and this passion with our brand and the franchise.” Macy’s,
in a similar fashion, invests in marketing in popular televisions shows.
However, they then try to bring their product directly to the consumer at an
event to show them in person what the product is like and to educate the
consumer about their websites mobile capabilities through the use of portable
electronic devices. A Macy’s representative explains the importance of their
events as “Part of being relevant to the millennial consumer is being where
they are with content that is interesting and engaging.” <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 150%;">Besides the creative
event and marketing strategies of Macy’s and Hyundai, another company that has
used the all-important live event to market to the millennial generation is
Just for Men. Just for Men has creatively sponsored the National Beard &
Mustache Championship at the House of Blues in New Orleans in the past.
Throughout this event Just for Men planned out social media competitions to go
along with the event, so that they could spread brand awareness. This type of
event ultimately did just that for the company with their social media efforts
creating a 15 percent increase in share of voice for the brand. Overall, a
business cans see that creating unique events to market their product to
millennials is one substantial way to break the ice when it comes to a
generation with low levels of interest.<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-7826974391651016852017-04-12T10:59:00.001-07:002017-04-21T12:39:20.259-07:00Sustainable Marketing Research Practices <div class="MsoNormal" style="text-align: center;">
<div style="margin: 0in 0in 0.0001pt; text-align: center;">
<b>Sustainable Marketing Research Practices</b></div>
<div style="margin: 0in 0in 0.0001pt; text-align: center;">
<br /></div>
<div style="margin: 0in 0in 0.0001pt; text-align: left;">
I had the
great pleasure of asking current lecturer of Digital Marketing and AMA advisor,
Andrew Dahl a few questions in regards to successful marketing research
practices. Andy has an Applied PhD in Research and over a decade in the field
of Marketing Research. When I asked where you should start when conducting a
Marketing Research project his response was “You need to understand the purpose
of the project, and what information you need to have to successfully complete
the project.” He also noted that you not only know what information you need,
but how you will go about getting that information; is it through surveys and
focus groups or through secondary research, we must also know how to interpret
this information and what it means to our project objectives.<o:p></o:p><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin: 0in 0in 0.0001pt; text-align: left;">
We then
discussed the various differences between focus groups and surveys. He
explained how focus groups are best viewed from an exploratory perspective and
should be used as a testing method for larger projects. What he means is we
should use focus groups to explore how our target audience perceives a certain
brand, product or other topic of discussion and how they can help us uncover
other problems or topics that need to be addressed in our project. After
conducting our focus group, we then get a better understanding of how our
audience feels, leading to potential survey questions we could then ask.
Qualitative research is mainly used to explore, quantitative research on the
other hand is used to generate results and the interpretation of numbers.<o:p></o:p><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin: 0in 0in 0.0001pt; text-align: left;">
</div>
<div style="margin: 0in 0in 0.0001pt; text-align: left;">
Andy also touched on the importance of
communication throughout project and how we should maintain an unbiased
perspective to both our clients and audience. Whether it’s with an
account that you are working with or your colleagues, you must have an<span class="apple-converted-space"> </span><u>advisory committee</u>. This
committee should consist of decision makers within your group as well as the
clients you are working with. Andy also informed me a “Pyramid
researching approach”, this comes from building your knowledge from bottom up.
The bottom of the pyramid being the advisory committee, where we communicate
our objectives, what needs to be accomplished out of a project. Then we move up
to our secondary analysis, both quantitative and qualitative, all the way up to
our focus groups, surveys. At the top of the pyramid is the refinement of our
findings and then further analyzing our alignment with our overall project
objectives. <o:p></o:p></div>
<div align="center" style="margin: 0in 0in 0.0001pt;">
<br /></div>
<div align="center" style="margin: 0in 0in 0.0001pt;">
<span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span></div>
</div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-1444162004428567922017-03-27T10:38:00.002-07:002017-03-27T10:38:12.913-07:00Research & Development<div class="MsoNormal" style="text-align: center;">
<span style="font-family: "Times",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">The Importance of Research
and Development<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times",serif; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">Research and Development is
quintessential to the innovation process, and ultimately the success of your
business (or product). Research and
Development is an investment we make to help us expand and gain competitive
advantages in our industry. R&D applies to all industries and all sizes of
organizations. If you aren’t investing in further development, your competitors
will (and probably are already doing such). There are some huge companies that
you probably have heard of that are “top dawgs” when it comes to R&D, such
companies include Intel, and Amazon. These two companies spend BILLIONS to help
give them competitive advantages. Intel for example, is consistently always
looking to make their technology run faster and more efficiently. Amazon, uses
R&D to help with their customer’s experience and the supply chain side of
their business (such as appropriate distribution locations and other services
they can provide). Remember it is important to note that R&D can be
implemented in ANY organization, regardless of size. Sure, you may not be able
to spend money like Intel and Amazon, but by investing even a little bit, it
will give you a competitive advantage. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Here are some key benefits of that R&D
provides to organizations that implement R&D tactics. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">1<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">The decision basis<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">2<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Technology strategy<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">3<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Portfolio management<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">4<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Project strategy<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">5<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Proper organization and process<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">6<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Relationship with internal customers<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">7<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Relationship with external customers<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">8<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">R&D culture and values<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #343434; font-family: "Times",serif; mso-fareast-font-family: Times;">9<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #343434; font-family: "Times",serif; mso-bidi-font-family: "Helvetica Neue";">Improving decision quality<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For more information, check out this article! <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
http://www.incrementalinnovation.com/innovation-management-development/rd-to-innovation<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-63616642867269038192017-03-27T10:37:00.001-07:002017-03-27T10:37:18.968-07:00Disruptive Marketing<div class="MsoNormal" style="line-height: 200%; text-align: center; text-indent: 35.4pt;">
Disruptive Marketing</div>
<div class="MsoNormal" style="line-height: 200%; text-indent: 35.4pt;">
Geoffrey Colon,
is a communications designer. Specifically, he studies the correlation between
marketing, technology, and pop culture. He has a wide range of experience which
includes, podcast production, public speaking, and working with Microsoft. He
also speaks about how the traditional kind of marketing is dissipating, and how
“disruptive marketing” has become more popular. <o:p></o:p></div>
<br />
<div class="MsoNormal" style="line-height: 200%; text-indent: 35.4pt;">
Disruptive
marketing is the spread of ideas to people, from people, and it’s based on
purpose, according to Colon. With the popularity of mobile devices, marketing
is no longer limited to radio, television, etc. We are all “media”, considering
how easily we can spread news and ideas by word of mouth. Another main idea, is
that we live in a post-remix world. Companies no longer create their own
messages, they reinterpret information being sent out by other companies. Next,
Colon says to put people first, and remember technology is only a tool.
Marketers usually make decisions that have to do with empathy, emotional
intelligence, connectedness, motivation, and passion. This is a focus on
behavior, rather than technology or other platforms. With the growth of
technology, Colon also brings human connection to attention. He says that people
crave it now that we are extremely technology based these days. Also, it’s
important to remember that personalization is a must. Since it would be
difficult to know exactly what everyone wants to buy, it’s useful to stay away
from using stereotypes to determine the wants and needs. Artificial
intelligence is helpful to uncover those wants and needs. Lastly, Colon says
that the Internet of everything is on its way. It has transitioned to enhance
digital content with huge companies, and soon it will transform into something
that isn’t defined by software, but by partnerships. This promotes more and
more collaboration, which will help companies share ideas and stay connected. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-28873321100122852002017-03-27T10:35:00.001-07:002017-03-27T10:35:17.667-07:00Market Research<div class="MsoNormal" style="text-align: center;">
How Technology Has Changed Market Research<o:p></o:p></div>
<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
It is no doubt that technology has changed the way we live
our everyday lives, they help us become more efficient and versatile. But in
reference to marketing research, technology has help provide more opportunities
as well as potential challenges. In this article, the author discusses <i>5 ways technology has changed market
research</i>. <o:p></o:p></div>
<div class="MsoNormal">
</div>
<ol>
<li><o:p><b><u>S</u></b></o:p><b style="text-indent: -0.25in;"><u>ocial
Media</u></b><span style="text-indent: -0.25in;">: Twitter, Facebook and LinkedIn opportunities for companies (and
individuals) to conduct their own market research on any particular subject.
For instance, consumers can look at reviews of previous buyers or price compare
similar products. Social media has also offered the opportunity to reach out to
a specific brands and ask them questions about products.</span></li>
<li><span style="text-indent: -0.25in;"><b><u>D</u></b><u style="font-weight: bold;">ata Collection improvements: </u></span><span style="text-indent: -0.25in;">Although
traditional methods such as focus groups, personal interviews and surveys are
still relevant today. We have the fastest access to real time data collection
there has ever been!</span></li>
<li><span style="text-indent: -0.25in;"><b><u>E</u></b><u style="font-weight: bold;">nhanced Data Analysis</u></span><span style="text-indent: -0.25in;">:</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">With increased speed of data collection,
there has been many advancements in the quality of the data analytics and the
ease of </span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">interpreting the data.</span></li>
<li><span style="text-indent: -0.25in;"><b><u>C</u></b><u style="font-weight: bold;">reation of New Research roles:</u></span><span style="text-indent: -0.25in;">
New roles are being created in the job market for interpreting SEO and Social
Media Analytics</span></li>
<li><span style="text-indent: -0.25in;"><b><u>B</u></b><u style="font-weight: bold;">ig Data Informs Research. </u></span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">The ease of Big Data Informs marketers with
fast and reliable data. There is large pool of data that can be very useful for
marketers when conducting their research.</span></li>
</ol>
<br />
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<br /></div>
<br />
<div class="MsoNormal">
http://blog.marketresearch.com/blog-home-page/bid/339928/5-Ways-Technology-Has-Changed-Market-Research<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-82539111086471067522017-03-06T13:28:00.005-08:002017-03-06T13:28:59.407-08:00Article Summary<div align="center" class="MsoNormal" style="text-align: center;">
Disorder in the
House: Meeting Trends for 2017<o:p></o:p></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
Certain
aspects of business interactions are changing especially meeting environments and
hotel economy in particular. Meetings are no longer geared towards exchanging
information between those attending. That being said, context is now more
important than content. The traditional type meeting would most likely include
just a single person talking and informing others at the meeting about updates
on business or a particular company. Most of this knowledge can now be found
online, which almost eliminates the purpose of a meeting. However, meetings
will always exist because the only thing that is being tweaked is the structure
of the meeting and what goes on during that certain time period. The current layout
of a meeting includes more time for conversation and networking rather than
just an educational session. Business is always evolving and technology is
constantly changing. It is easy to accept that meetings are changing as well. <o:p></o:p></div>
<div class="MsoNormal">
Hotels
are currently experiencing all-time records in attendance rates. The number of
people traveling for business these days is pretty substantial as well as crazy
to think about. Occupancy rates have been through the roof. At one point in
2016, hotel rooms were completely sold out for 77 nights in the U.S. This may
lead to difficulty in booking a room block or finding a meeting space for
upcoming conferences. Being aware of this is definitely useful information
because it is important to think ahead and plan accordingly. It may be a good
idea to have conversations with hotels in advance and set something up well
ahead of time. Another good idea would be to consider scheduling an event for
Sunday through Wednesday because hotels are not as busy on these days so rates
are lower and there will be more rooms available.<o:p></o:p></div>
<br />
<div class="MsoNormal">
Food
costs can be a concern during conferences as well. Coffee and beef prices were
on the rise from anywhere between 50 and 60 percent during 2016. Menus are
costed out to achieve a 35 percent profit margin. A simple solution would be to
ask for a meal of lower price. If your budget per person is $100, ask for a $90
meal. The chief will reach the 35% margin as well getting high quality food. It
is important to keep in mind the types of foods that conference attendees are
interested in eating. Healthy options as well as pork or pasta are a few in
particular that are currently popular. Taking all of this into consideration
when planning out a conference will ensure that everyone is happy. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-30413503400058551222017-03-06T13:28:00.002-08:002017-03-06T13:28:28.849-08:00VR Marketing<div align="center" class="MsoNormal" style="background: white; margin-bottom: 7.5pt; mso-outline-level: 1; text-align: center;">
<b><i><span style="font-family: Georgia, serif; font-size: 18pt;">Virtual Reality Leads Marketers Down a Tricky Path</span></i></b><b><i><span style="font-family: Georgia, serif; font-size: 18pt;"> </span></i></b></div>
<div class="MsoNormal" style="background: white; margin-bottom: 7.5pt; mso-outline-level: 1;">
<span style="font-family: Georgia, serif;">As we enter the modern age of new emerging technologies, the constant
changes and additions in the market are promoting new opportunities, and
challenging marketers with the decisions of capitalizing on these technologies
or going on without them. One of these
interesting new concepts that marketers are facing is virtual reality. Virtual reality has proven that it can be a
game changer in different industries from a marketing perspective, while also
being a money pit for others. <o:p></o:p></span></div>
<div class="MsoNormal">
Marketers can use this VR technology to give consumers a
unique experience that they are likely not able to get anywhere else. For example, in 2014, Dos Equis, a beer
maker, created a virtual reality masquerade party where the participant could
experience flamethrowers, and acrobatic dancers amongst other interesting
activities. By giving the user this one
of a kind experience, the companies can provide something that others cannot
provide, as well as something that the participants will likely not see in the
real world. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
On the contrary, companies such as the e-commerce giant
Alibaba have found their efforts in the realm of virtual reality to be costly
and criticized. The company had created
a virtual shopping mall where participants could walk around and experience the
mall on the VR headset, which was not adapted very well by users due to the
fact that you can simply do it in real life with little trouble. These experiments can be very costly if not
successful considering that creating a virtual environment often starts at around
$500,000, as well as a cost of $10,000-$100,000 to create a 360 video.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Overall, as more and more consumers adopt this new
technology, the focus on VR may become more intensive and competitive and cause
an increase in spending on this segment.
Depending on the use of the technology, VR can be just the boost you
need in the marketplace, or it can be a company’s downfall. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-42504228539549692962017-03-01T12:49:00.004-08:002017-03-01T12:49:56.696-08:00B2B Marketing<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
Why Oracle’s Quest to
Evolve Open-World Might Transform All B-To-B Events<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Oracle and Mosaic have been slowly starting to change how
B2B events are ran over the past few years. Over the next several years the
will be implementing Phase One of a new strategic blueprint to completely
reinvent and reimagine the modern B2B event. Phase One consists of 3 main
areas: redesigning collaborative spaces, deploying an all new story-telling
strategy and rethinking event learning. For space, OpenWorld are designed as
open attendee to attendee engagement spaces. They are bringing in new food and
concession areas to get attendees to stay for lunch and converse with others.
General sessions were live streamed so attendees could listen to the keynote
while soaking up the sun. For the storytelling, they are bringing more content
and embracing this “storytelling” strategy. Mosaic has been interview
executive, customers, social media influencers and more turning it into content
stories. <span style="background: white; mso-highlight: white;">“The flaw with
current b-to-b events is that the conference ends up being dependent on the
content created <i>at</i> the event. We’re
flipping the model and creating content and a story <i>in advance</i> and then using the event as the platform for providing a
branded narrative” says Oracle vp-marketing and industry vet Paul Salinger. The
last new area of improvement is rethinking the learning. They are creating
Collective Learning, which has test sessions featuring multiple interactive
zones built around discussion, personal reflection and information sharing.
They are even having all the speakers go through a public speaking training
before the event. “So we’re putting learning at the heart of the
experience” says Mosaic creative
director Khaleed Juma. Overall, Oracle will continue to focus on evolving the
common spaces, bringing to life more elements of peer-to-peer networking and reformatting
the event schedule around the changing attendee base.</span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-59414129496145191582017-03-01T12:49:00.001-08:002017-03-01T12:49:14.809-08:00Sales Blog<div class="MsoNormal" style="text-align: right;">
<span style="text-align: center;"><br /></span></div>
<div class="MsoNormal" style="text-align: right;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: center;">
<span style="font-family: Times New Roman, serif;">New Product Entrance </span></div>
<div class="MsoNormal" style="text-align: center;">
<span style="font-family: Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">When a new
product enters the market, there is an increase in sales to early consumers,
but soon after the product loses its popularity. When trying to sell your ideas
and products to people you have to change not only what they think, but how
they think. Mark Bonchek stated, “Mental models are how the brain makes sense
of the vast amount of information to be processed every moment of everyday”
(Paragraph 3). Taking time and being able to visually see something in front of
you helps the buyer have an understanding of what they are going to buy. This
is a problem today because everyone people are just sending emails and not
explaining things in person or over the phone.</span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Dr. Ignaz
Semmelweis and Louis Pasteur showed that mental models can change the way we
see the world around us. Successful companies know how to shift consumer’s
thoughts about themselves and their products. Steve Jobs’ quote, “think
different” (Paragraph 7) is something that salespeople need to take into
consideration because they need to be more personal and care about the
individual they’re selling to. An example of this would be Salesforce.com, and
how after implementing the mental model they were able to succeed. Having the
leadership of a company following this model helps them succeed, but shifts in
thinking can challenge the prevailing model. </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">There are
three main steps in making the mental model work for a company: First, identify
the underlying shift in thinking. Second, determine how mental models aren’t
sticking to make you successful. There are three main areas to focus on within
the second part of the model are Present, Future, and Transition. All of these
are related to how the model works today and what the future brings for this
product. Finally, understand that shifts in thinking don’t happen overnight.
Albert Einstein once said, “We cannot solve our problems with the same thinking
we used when we created them.’ Companies that help customers shift their
thinking will be more effective at solving problems and ultimately selling
products’” (Paragraph 21). Continuously following up with a customer and
interacting with them to allow them to see their new thinking habits in
different contexts and situations. </span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal">
<a href="https://www.linkedin.com/pulse/dont-sell-product-whole-new-way-thinking-prashant-dedhia?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_content%3BP5HY7FjgsDT6MWhs4tJZvA%3D%3D"><span style="color: #1155cc; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 18.4px;">https://www.linkedin.com/pulse/dont-sell-product-whole-new-way-thinking-prashant-dedhia?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_content%3BP5HY7FjgsDT6MWhs4tJZvA%3D%3D</span></a><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"></span></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-90124516297867586182017-03-01T12:47:00.002-08:002017-03-01T12:47:31.479-08:00Event Marketing<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: "Times New Roman",serif; font-size: 14.0pt;">Amazon<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman",serif; font-size: 14.0pt;">Amazon
Studios decided to experiment a unique way to raise awareness for their new
series, “Z: The Beginning of Everything.” They decided to set up 20s inspired
events in select Drybar salons and upscale Prohibition-style speakeasies in Los
Angeles and New York City. The events
were held days before the series aired on January 27. The events highlighted some branding from the
show that symbolized the Prohibition era of its main character, Zelda
Fitzgerald. Planning events like these
take a lot of careful consideration and preparation. There were many small decorations and effects Amazon
Studios used to help promote the new show.
The speakeasy takeovers had open bars, bartenders and actors dressed in
‘20s apparel. The events also featured
fan dancers, burlesque performances, and jazz music. The bathrooms were labeled as either “Zelda”
or “F. Scott”, who are both characters from the show. The guests got to take photos in a ‘20s photo
booth, and received a black flask with a “Z” printed on it. The first two episodes of the show aired at
Drybar salons in Chicago, Los Angeles, and New York City. Guests received free blowouts and ‘20s style
hairpieces to add to their hair. The
different, unique techniques Amazon Studios used in planning these events is
what made the promotion of the show so successful. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<a href="http://www.eventmarketer.com/article/amazon-studios-prohibition-era-female-viewers/"><span style="font-family: "Times New Roman",serif; font-size: 14.0pt;">http://www.eventmarketer.com/article/amazon-studios-prohibition-era-female-viewers/</span></a><u><span style="color: blue; font-family: "Times New Roman",serif; font-size: 14.0pt; mso-themecolor: hyperlink;"><o:p></o:p></span></u></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-67878426207560464042017-03-01T12:22:00.003-08:002017-03-01T12:22:41.332-08:00E-Commerce<div class="MsoNormal" style="text-align: center;">
<span lang="ES-US" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"> Zappos</span></div>
<div class="MsoNormal">
<span lang="ES-US" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;"> Online retail brand Zappos is taking its online shopping
experience offline and on the road in a “Friends with Benefits Road Show.” The
cross-country trip aims to bring a high-tech retail experience to consumers.
Zappos’ plan is to travel to one city every month up until the end of the year.
<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;"> At
each city, Zappos will have a 40-foot shipping container that has been
transformed into a mobile store which sells men’s and women’s clothing and
accessories. The products sold are based on data of what products, brands and
styles sell best in that city’s market. Throughout the shipping container,
Zappos has installed Bluetooth access points to allow shoppers to scan products
into the system which will store the products into a shopping cart. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;"> In
addition to the high-tech retail experience, local fashion bloggers and experts
will be on-hand to offer styling advice. Shoppers will have the opportunity to
take advantage of the backyard patio space attached to the shipping container
and local food truck vendors on-site. In the evening, Zappos will host a happy
hour with drinks and performances by local musicians and djs. Furry friends can
also get in on the action as Zappos partners with local animal welfare
organizations to host pet adoptions days. <o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;"> Zappos
senior brand marketing manager Kristin Richmer explains that one of their main
goals of the road show is to get the chance for face-to-face communication with
their customers. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-67838722171337145382017-03-01T12:20:00.003-08:002017-03-01T12:21:54.673-08:00Event Marketing<div class="MsoNormal" style="line-height: 200%; text-align: center;">
<span style="font-family: "times new roman" , serif; font-size: 12.0pt; line-height: 200%;">Audi Event</span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "times new roman" , serif; font-size: 12.0pt; line-height: 200%;">Audi, a famous German car
manufacturer, continues to make new strives in the American luxury car industry
and they owe their continued popularity to their expansive experiential
marketing. Over the past few years Audi has used experiential marketing in their
playbook of continued excellence through the company’s senior manager-events
and experiential marketing, Erin Keating. Keating has explained that events
such as auto shows, sponsorship events, and specific Audi dealer events have
led to their success. One of the most successful aspects of these events has
been the fact that Audi puts on these events in a uniquely Audi way. When it
comes to sponsorship events, one of the most unique things that Audi does is
that it doesn’t just put its name on an event, such as a soccer or ski
competitions, which Audi has been a long time sponsor for. An example of Audi’s
uniqueness is when they sponsored the 2014 Audi Football Summit. Keating said,
“Some people would go out and maybe just sponsor their local soccer team or
maybe just be the official vehicle for MLS. We actually put on our own
proprietary soccer match where we bought out an entire stadium and ran it on
ESPN in prime time” (O’Loughlin, 2017). Beyond sporting events, Audi’s
uniqueness is unmatchable when it comes to dealer events, as well. These events
for Audi are award winning and uphold the company’s reputation on attention to
detail. This is noticeable in the company’s 2011 dealer event, in which Audi
unveiled six new vehicles. Instead of holding the event at convention center or
at the usual large venue site, Audi instead held the event on Alcatraz Island
in San Francisco. The event included sleek Audi-branded beverage bars, a
chartered yacht and jail cell tours. To pull of such an event Audi had to transform
main rooms in the jail into innovative spaces that included food, LED lighting,
bars, and tea lights, and the company needed to ship over power, water, golf
carts and food to the island by barge. Simply put, Audi focuses intensively on
detail for any event that plan to create an atmosphere like no other. In doing
so Audi is able to enhance their marketing tactics to American consumers and
maximize their company’s potential. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-89330458660096110182017-02-22T11:15:00.000-08:002017-02-22T11:15:56.624-08:00Nostalgia Marketing<div class="MsoNormal" style="text-align: center; text-indent: 0.5in;">
Nostalgia Marketing</div>
<div class="MsoNormal" style="text-indent: .5in;">
<br /></div>
<div class="MsoNormal" style="text-indent: .5in;">
Nostalgia marketing has been a
trending technique in the world of event marketing recently. Nostalgia
marketing invokes the warm feelings about how good life was “back in the day”.
Brands are quickly jumping in on 90s-themed events, connecting consumers
emotionally with the products that they fell in love with many years ago. <o:p></o:p></div>
<div class="MsoNormal" style="text-indent: .5in;">
<br /></div>
<div class="MsoNormal">
Crystal
Pepsi was a product launched in 1992 that consumers went wild for. 25 years
later they went wild for it again at Crystal Pepsi Summer of ’92, an event that
Pepsi put on to re-launch their iconic soda. There was many activities for fans
to do that brought them back to their 90s roots. They were able to get their
hair crimped and cut and then hit the “Recess”-themed playground. There were
pogo sticks and Skip It to challenge your friends to see who was the REAL 90s
kid. If Crystal Pepsi wasn’t your kryptonite, no worries 90s kids! There are
plenty of events out there for you to go back in time. If you remember “Total
Request Live” on MTV MTV set up a TRL obstacle course that doubled as voting
registration to get more young adults involved with the election.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Are you
thinking of the fun games and good times you had growing up with your friends?
Then the nostalgia marketing is appealing to you, as it is with all of your 90s
buds! The 90s were really all that and a bag of chips, and the companies
capitalizing on this marketing technique are raising profits AND raising the
roof!<o:p></o:p></div>
<br />
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<br /></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com1tag:blogger.com,1999:blog-2777830483448715226.post-60773799837396001492017-02-22T11:09:00.002-08:002017-04-21T12:59:43.088-07:00Eau Claire Regional Conference<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: center;">
<div align="center" style="line-height: 115%; margin: 0in 0in 0.0001pt;">
Pursue Your Path<o:p></o:p></div>
<div align="center" style="line-height: 115%; margin: 0in 0in 0.0001pt;">
<br /></div>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt; text-align: left;">
Another Regional Conference for the books! A huge thank you
to UW-Eau Claire for hosting a successful, fun-filled day! The morning started
with a career fair, which gave us a chance to network with a number of
different companies. Later that morning, we attended two keynote speaker
presentations from Impact and Royal Credit Union. The afternoon consisted of four
breakout sessions with representatives from Royal Credit Union, T-Mobile,
Country Jam, and Elsevier Clinical Solutions who answered questions about a
career in sales. Two former UW-Eau Claire students were also there to offer
tips for transitioning into the real world after graduation.<o:p></o:p><o:p></o:p></div>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt; text-align: start;">
<br /></div>
<br />
<div style="line-height: 115%; margin: 0in 0in 0.0001pt; text-align: left;">
Four competitions were held throughout the course of the
day, including Perfect Pitch, Marketing Strategies, Cold Call, and Mock
Interview. UW-Whitewater placed 2<sup>nd</sup><span class="apple-converted-space"> </span>and 3<sup>rd</sup><span class="apple-converted-space"> </span>in Perfect Pitch, 3<sup>rd</sup><span class="apple-converted-space"> </span>in Marketing Strategies, 1<sup>st</sup><span class="apple-converted-space"> </span>and two 2<sup>nd</sup><span class="apple-converted-space"> </span>places in Mock Interview, and 1<sup>st</sup><span class="apple-converted-space"> </span>– 6<sup>th</sup><span class="apple-converted-space"> </span>in Cold Call. Great job to everyone to
participated and represented Whitewater!<o:p></o:p></div>
</div>
<div class="MsoNormal" style="line-height: 115%;">
<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com1tag:blogger.com,1999:blog-2777830483448715226.post-24119338981982570832017-02-21T19:12:00.003-08:002017-02-21T19:12:54.860-08:00Sales<span style="font-family: Calibri, sans-serif;">When is the last
time you sold something? You think you might not have ever even sold anything
to anyone, but in reality, you have. When you ask your parents for gas money,
or if you can throw that package of cookies in the shopping cart, you are
selling. <o:p></o:p></span><br />
<br />
<span style="font-family: Calibri, sans-serif;">Now think, have
you been an effective salesperson? If yes, keep it up. If no, an article from
Entrepreneur has a few tips to improve. First, lead with a question. This will
allow you to figure out answers that might be necessary to what you want to
know. Second, do not think that selling is a negative aspect in life, or a bad
job. Sales is what you make of it, and it can be a way to help others. Finally,
always look to solve a problem. This will allow you to not give up, and to find
an opportunity to make either your life, or someone else’s, better. <o:p></o:p></span><br />
<br />
<span style="font-family: Calibri, sans-serif;">What do you think
you find yourself selling the most?<o:p></o:p></span><br />
<br />
<span style="font-family: Calibri, sans-serif;">How do you think
you can improve your selling tactics?<o:p></o:p></span><br />
<br />
<span style="font-family: Calibri, sans-serif;">Source: </span><a href="https://www.entrepreneur.com/article/270738"><span style="font-family: "Calibri",sans-serif;">https://www.entrepreneur.com/article/270738</span></a><span style="font-family: Calibri, sans-serif;"> <o:p></o:p></span><br />
<br />
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<br /></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-3967750454511299712017-02-21T19:12:00.001-08:002017-02-21T19:12:24.538-08:00Segmentation <div class="MsoNormal">
Psychographic Segmentation<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Although there are plenty of ways to segment your target
market easily on the basis of demographics, it is important to remember to keep
in mind the use of psychographics, or lifestyle segmentation. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Demographics such as age, gender, and income are tested
methods of segmenting to find your target market, however they lack an
essential aspect of the buying process. Why are people buying? You may know that somebody is 40 years old
with a baby, and they are in the market for diapers, however what this
information doesn’t include is the fact that the family might require a
specific feature to accommodate their needs.
This can be a tricky way to segment however, due to the unavailability
of this information. However, this vital
information can be found through focus groups, in-depth surveys, and can be
used to help develop a brand identity that appeals to the needs of your
specific audience. These methods,
although generally more costly, will provide you with vital information as to
why the consumer is willing to buy your product over the competitor.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Overall, it is important to segment your marketing towards
your target demographic, however by integrating psychographics into the mix,
you will be reaching the proper audiences who are looking to buy your product
with the most success.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://www.marketing91.com/psychographic-segmentation/">http://www.marketing91.com/psychographic-segmentation/</a><o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-32631673876594356712017-02-21T19:11:00.002-08:002017-02-21T19:11:09.429-08:00Green Marketing<div class="MsoNormal" style="text-align: center;">
The importance of Green Marketing<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the cutthroat world of marketing, businesses and
marketing professionals are constantly looking for a competitive edge that will
put them at the top in the eyes of the consumer. Green Marketing can be a
cheap, yet effective way to do just that.
With more and more consumers becoming more environmentally conscious,
appealing to this sense can make your product or company stand out from the
competition. Green Marketing comes in a
variety of different techniques including, but not limited to, using renewable
energies, creating more environmentally friendly products and packaging, and
also voicing your stance to the consumers.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Many large corporations and small businesses have begin to
make the switch to more sustainable practices and reaped the benefits of being
seen as more ethical and environmentally considerate, often times at a reduced
cost on their energy bill to top it off.
However being sustainable should not be limited to only role in the
supply chain. It is widely considered
that in order for your green marketing strategy to be as effective as possible,
vertical integration of eco friendly practices should be encouraged throughout
all aspects of marketing, ranging from product development to customer
communication. Green Marketing also
extends even after your product leaves your possession and should be
effectively communicated to the consumer.
By encouraging the end customer to carry on the practice of
sustainability by different methods such as recycling or reusing, your brand
will stand out from the competition, and be seen as environmentally
sustainable.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are countless different Green Marketing strategies,
which can range from slight changes to complete manufacturing overhauls, but
regardless of how you do it, Green Marketing is becoming a serious force in a
rapidly expanding eco friendly society and should not be taken lightly.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
https://www.linkedin.com/pulse/20140818142207-41390803-the-importance-of-green-marketing<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-610364986439452292017-02-21T19:10:00.000-08:002017-02-21T19:10:06.741-08:00Entrepreneurship <div class="MsoNormal">
<span style="color: #1c1c1c; font-family: Times; font-size: 14.0pt; mso-bidi-font-family: Merriweather-Light; mso-bidi-font-size: 16.0pt;">Being
young business professionals, some of us begin to think as entrepreneurs. We
often find ourselves talking to our friends about that “million-dollar start-up
idea”. This idea could be something you thought about randomly in the shower,
maybe a new product or a service, maybe a new app or an idea for a new patent. It is good for us to maintain a creative
entrepreneurial mindset and way of thinking. But before we get too carried away
with our “million-dollar idea”, it is important to do our research.<o:p></o:p></span></div>
<div class="MsoNormal">
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<span style="color: #1c1c1c; font-family: Times; font-size: 14.0pt; mso-bidi-font-family: Merriweather-Light; mso-bidi-font-size: 16.0pt;">Did
you know that 9 out of 10 new start-up businesses fail? Out of that 90 percent, 42 percent fail
because they failed to create a product or service people actually wanted. No
matter how good you think your idea may be, you must make sure there is a market
out there that will be interested in your new product or service. <o:p></o:p></span></div>
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<span style="color: #1c1c1c; font-family: Times; font-size: 14.0pt; mso-bidi-font-family: Merriweather-Light; mso-bidi-font-size: 16.0pt;">In
this article author, Ray Beharry says that “researching your idea is just as
critical as having it to begin with.” He also provides <i>4 Phases of Marketing Research to Ensure Success</i>.</span></div>
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<span style="font-family: Times; font-size: 14pt; text-indent: -0.25in;"><span style="color: #1c1c1c;">1. </span>Identify the problem you’re solving. How will this
product help solve the problems of consumer’s life?</span></div>
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<span style="color: #1c1c1c; font-family: Merriweather-Light; font-size: 17pt; text-indent: -0.25in;"><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"><br /></span></span></div>
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<span style="text-indent: -0.25in;"><span style="font-size: 18.6667px; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"><span style="font-family: Times;">2. </span></span><span style="color: #1c1c1c; font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="font-family: Times; font-size: 14pt; text-indent: -0.25in;">If you think you’re idea is a good one, can it answer
the question “ can I actually build a
product/service people want?” Obviously, it is very important to make sure your
target audience has a want for the product or service, and is willing to pay
for it. You should gather both
qualitative and quantitative information about your target audience and think
of as many alternatives, and problems you and your start up might face.</span></div>
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<span style="font-family: Times; font-size: 14pt; text-indent: -0.25in;">3. Adjust according to customer taste. By doing this you
will make consumers loyal customers. It’s very important to continue to adapt
to the customers wants and needs, don’t stop asking for feedback and continue
to try to improve.</span></div>
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<span style="font-family: Times; font-size: 14pt; text-indent: -0.25in;">4. T</span><span style="font-family: Times; font-size: 14pt; text-indent: -0.25in;">urn traction into momentum. Nearly 70% o startups
fail due to premature expansion. Stay focused on your business model, and don’t
try to expand too soon.</span></div>
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<a href="https://www.entrepreneur.com/article/281815">https://www.entrepreneur.com/article/281815</a>
<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com1tag:blogger.com,1999:blog-2777830483448715226.post-34644567439131144822017-02-21T19:08:00.002-08:002017-02-21T19:08:10.382-08:00Marketing Research<div align="center" class="MsoNormal" style="text-align: center;">
<u>Gaining the Most
Out of Your Marketing Research: A Marketers Almanac<o:p></o:p></u></div>
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One of the most important things marketers
need to do when conducting their marketing research is to fully capitalize on
your researching resources. This article (credited below) is a great synopsis
of seventeen different tools and resources us Marketers can utilize when
conducting research. There are dozens
and dozens of other valuable resources marketers can utilize, but for the sake
of simplicity we will summarize a few. <o:p></o:p></div>
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The first six resources on Miss
Oetting’s top seventeen are FREE resources that marketers can use to gain
valuable and concise data for our research. Examples of these resources
include: Google Almanac, American Fact Finder, Country Business Patterns and
more! These are valuable for segmenting your target market and can help you understand
the direction you may want to focus on. <o:p></o:p></div>
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Resources six through ten, had a
free standard option (with limited capabilities), as well as upgradable
versions users could buy at a relatively low cost. These are some common
resources we have been exposed too such as Survey Monkey, Survata, and
Qualtrics. These types of resources are
valuable in the simple form. But if you chose to invest in the small fee, it
can take your research from good to GREAT!<o:p></o:p></div>
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Article Reference from:
https://blog.hubspot.com/marketing/market-research-tools-resources#sm.00001i9jdoa99rde0ttnjr2wq3dkk<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-14891525073258643392017-02-07T12:39:00.002-08:002017-02-07T12:39:38.496-08:00Retail Marketing<div class="MsoNormal">
For many in sales, the year to year goal is to always
improve on the previous years’ number. With that being said, what should a
sales person do when they fail? Per Colin Nanka, the best course of action is
to embrace the failure. Colin cites his experience with the market downturn of
2008 and 2009. After taking a vacation to clear his mind he came up with a few
tips to help other salespeople recover from a down year.</div>
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The first tip is to own failure. Just because someone fails
doesn’t make them a failure, learning to recover is crucial. People need to
fail to fully understand their strengths. Being able to fail shows that a sales
person has grit. Having grit is the ability to go the extra mile when someone
feels that they have nothing left. Being able to put in this extra work is
imperative to being successful. It teaches someone to not quit but also to go
the extra mile when possible. Furthermore, it is important to accept
difficulty. If anything in life was easy everyone would do it. To have success,
one must be able to accept and embrace the challenging aspects of the job.
Lastly, it is important to invest in yourself. Find out what your strengths
are, and train to improve your weaknesses, nobody improves without improving
themselves. <o:p></o:p></div>
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<a href="https://www.salesforce.com/quotable/articles/rebound-from-bad-sales-year/">https://www.salesforce.com/quotable/articles/rebound-from-bad-sales-year/</a></div>
Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0tag:blogger.com,1999:blog-2777830483448715226.post-40658753801454457962017-02-07T12:33:00.000-08:002017-02-07T12:34:42.342-08:00Integrated Marketing Communications<div align="center" class="MsoNormal" style="text-align: center;">
Why use an Integrated
Marketing Communications (IMC) Strategy?<o:p></o:p></div>
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The marketing world is rapidly changing with the emergence
of new social media platforms, mobile applications, and new ways to reach
consumers, so we must find new ways to fulfill these needs. Not only is it important to create a new and
creative marketing strategies, it must be consistent throughout all selling and
advertising platforms to be effective; this is the idea behind IMC. When paired with successful and cohesive
branding, IMC will allow customers to receive the same message across all
social media platforms, experience a convenient and smooth shopping experience
regardless of if they are shopping in store, on a laptop, or using a smart
phone, and an overall fulfillment of the consumers need of a hassle free
experience. <o:p></o:p></div>
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Nike is a great example of a successful IMC program. Since the inception of the slogan, “Just Do
It” in 1988, the company has successfully brought together its vast number of
media platforms under this one concept.
In the competitive world of sporting goods, Nike has been able to hold
its market share without having to consistently change or revamp its marketing
efforts due to the integration of its brand and marketing strategies.<o:p></o:p></div>
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In conclusion, by using a well-structured IMC strategy, you
can ensure that customers will get the right experience regardless of the
medium that they use. Additionally, you
will find that IMC provides competitive advantages including financial rewards,
and the ability to perform at a higher level with the cohesiveness that comes
from IMC.<o:p></o:p></div>
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<a href="http://www.stephenzoeller.com/why-use-integrated-marketing-communications-approach/">http://www.stephenzoeller.com/why-use-integrated-marketing-communications-approach/</a><o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/11652261317416631509noreply@blogger.com0