Amazon
Amazon
Studios decided to experiment a unique way to raise awareness for their new
series, “Z: The Beginning of Everything.” They decided to set up 20s inspired
events in select Drybar salons and upscale Prohibition-style speakeasies in Los
Angeles and New York City. The events
were held days before the series aired on January 27. The events highlighted some branding from the
show that symbolized the Prohibition era of its main character, Zelda
Fitzgerald. Planning events like these
take a lot of careful consideration and preparation. There were many small decorations and effects Amazon
Studios used to help promote the new show.
The speakeasy takeovers had open bars, bartenders and actors dressed in
‘20s apparel. The events also featured
fan dancers, burlesque performances, and jazz music. The bathrooms were labeled as either “Zelda”
or “F. Scott”, who are both characters from the show. The guests got to take photos in a ‘20s photo
booth, and received a black flask with a “Z” printed on it. The first two episodes of the show aired at
Drybar salons in Chicago, Los Angeles, and New York City. Guests received free blowouts and ‘20s style
hairpieces to add to their hair. The
different, unique techniques Amazon Studios used in planning these events is
what made the promotion of the show so successful.
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