Green Marketing

The importance of Green Marketing

In the cutthroat world of marketing, businesses and marketing professionals are constantly looking for a competitive edge that will put them at the top in the eyes of the consumer. Green Marketing can be a cheap, yet effective way to do just that.  With more and more consumers becoming more environmentally conscious, appealing to this sense can make your product or company stand out from the competition.  Green Marketing comes in a variety of different techniques including, but not limited to, using renewable energies, creating more environmentally friendly products and packaging, and also voicing your stance to the consumers.

Many large corporations and small businesses have begin to make the switch to more sustainable practices and reaped the benefits of being seen as more ethical and environmentally considerate, often times at a reduced cost on their energy bill to top it off.  However being sustainable should not be limited to only role in the supply chain.  It is widely considered that in order for your green marketing strategy to be as effective as possible, vertical integration of eco friendly practices should be encouraged throughout all aspects of marketing, ranging from product development to customer communication.  Green Marketing also extends even after your product leaves your possession and should be effectively communicated to the consumer.  By encouraging the end customer to carry on the practice of sustainability by different methods such as recycling or reusing, your brand will stand out from the competition, and be seen as environmentally sustainable.

There are countless different Green Marketing strategies, which can range from slight changes to complete manufacturing overhauls, but regardless of how you do it, Green Marketing is becoming a serious force in a rapidly expanding eco friendly society and should not be taken lightly.

 https://www.linkedin.com/pulse/20140818142207-41390803-the-importance-of-green-marketing