Nostalgia Marketing
Nostalgia marketing has been a
trending technique in the world of event marketing recently. Nostalgia
marketing invokes the warm feelings about how good life was “back in the day”.
Brands are quickly jumping in on 90s-themed events, connecting consumers
emotionally with the products that they fell in love with many years ago.
Crystal
Pepsi was a product launched in 1992 that consumers went wild for. 25 years
later they went wild for it again at Crystal Pepsi Summer of ’92, an event that
Pepsi put on to re-launch their iconic soda. There was many activities for fans
to do that brought them back to their 90s roots. They were able to get their
hair crimped and cut and then hit the “Recess”-themed playground. There were
pogo sticks and Skip It to challenge your friends to see who was the REAL 90s
kid. If Crystal Pepsi wasn’t your kryptonite, no worries 90s kids! There are
plenty of events out there for you to go back in time. If you remember “Total
Request Live” on MTV MTV set up a TRL obstacle course that doubled as voting
registration to get more young adults involved with the election.
Are you
thinking of the fun games and good times you had growing up with your friends?
Then the nostalgia marketing is appealing to you, as it is with all of your 90s
buds! The 90s were really all that and a bag of chips, and the companies
capitalizing on this marketing technique are raising profits AND raising the
roof!
This was a great post on an idea that really appeals to us Millennials. It's no secret that people our age long for the days when things were a lot simpler. Recently I saw on ad on the Netflix homepage that they are bringing back the Magic School Bus within the next few months & will be streaming the entire series for free on Netflix. In doing so, Netflix is appealing to our sense of nostalgia since most us can remember watching Magic School Bus in elementary school; a time when learning was still fun. To be completely honest, I will probably end up watching a few of these episodes, just for the pure attachment I once had to this show as a child.
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