Gaining the Most
Out of Your Marketing Research: A Marketers Almanac
One of the most important things marketers
need to do when conducting their marketing research is to fully capitalize on
your researching resources. This article (credited below) is a great synopsis
of seventeen different tools and resources us Marketers can utilize when
conducting research. There are dozens
and dozens of other valuable resources marketers can utilize, but for the sake
of simplicity we will summarize a few.
The first six resources on Miss
Oetting’s top seventeen are FREE resources that marketers can use to gain
valuable and concise data for our research. Examples of these resources
include: Google Almanac, American Fact Finder, Country Business Patterns and
more! These are valuable for segmenting your target market and can help you understand
the direction you may want to focus on.
Resources six through ten, had a
free standard option (with limited capabilities), as well as upgradable
versions users could buy at a relatively low cost. These are some common
resources we have been exposed too such as Survey Monkey, Survata, and
Qualtrics. These types of resources are
valuable in the simple form. But if you chose to invest in the small fee, it
can take your research from good to GREAT!
Article Reference from:
https://blog.hubspot.com/marketing/market-research-tools-resources#sm.00001i9jdoa99rde0ttnjr2wq3dkk
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