Board Members

Board Members

Tuesday, February 7, 2017

Retail Marketing

For many in sales, the year to year goal is to always improve on the previous years’ number. With that being said, what should a sales person do when they fail? Per Colin Nanka, the best course of action is to embrace the failure. Colin cites his experience with the market downturn of 2008 and 2009. After taking a vacation to clear his mind he came up with a few tips to help other salespeople recover from a down year.


The first tip is to own failure. Just because someone fails doesn’t make them a failure, learning to recover is crucial. People need to fail to fully understand their strengths. Being able to fail shows that a sales person has grit. Having grit is the ability to go the extra mile when someone feels that they have nothing left. Being able to put in this extra work is imperative to being successful. It teaches someone to not quit but also to go the extra mile when possible. Furthermore, it is important to accept difficulty. If anything in life was easy everyone would do it. To have success, one must be able to accept and embrace the challenging aspects of the job. Lastly, it is important to invest in yourself. Find out what your strengths are, and train to improve your weaknesses, nobody improves without improving themselves. 

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