Board Members

Board Members

Monday, March 27, 2017

Disruptive Marketing

Disruptive Marketing
Geoffrey Colon, is a communications designer. Specifically, he studies the correlation between marketing, technology, and pop culture. He has a wide range of experience which includes, podcast production, public speaking, and working with Microsoft. He also speaks about how the traditional kind of marketing is dissipating, and how “disruptive marketing” has become more popular.

Disruptive marketing is the spread of ideas to people, from people, and it’s based on purpose, according to Colon. With the popularity of mobile devices, marketing is no longer limited to radio, television, etc. We are all “media”, considering how easily we can spread news and ideas by word of mouth. Another main idea, is that we live in a post-remix world. Companies no longer create their own messages, they reinterpret information being sent out by other companies. Next, Colon says to put people first, and remember technology is only a tool. Marketers usually make decisions that have to do with empathy, emotional intelligence, connectedness, motivation, and passion. This is a focus on behavior, rather than technology or other platforms. With the growth of technology, Colon also brings human connection to attention. He says that people crave it now that we are extremely technology based these days. Also, it’s important to remember that personalization is a must. Since it would be difficult to know exactly what everyone wants to buy, it’s useful to stay away from using stereotypes to determine the wants and needs. Artificial intelligence is helpful to uncover those wants and needs. Lastly, Colon says that the Internet of everything is on its way. It has transitioned to enhance digital content with huge companies, and soon it will transform into something that isn’t defined by software, but by partnerships. This promotes more and more collaboration, which will help companies share ideas and stay connected. 

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