Zappos
Online retail brand Zappos is taking its online shopping
experience offline and on the road in a “Friends with Benefits Road Show.” The
cross-country trip aims to bring a high-tech retail experience to consumers.
Zappos’ plan is to travel to one city every month up until the end of the year.
At
each city, Zappos will have a 40-foot shipping container that has been
transformed into a mobile store which sells men’s and women’s clothing and
accessories. The products sold are based on data of what products, brands and
styles sell best in that city’s market. Throughout the shipping container,
Zappos has installed Bluetooth access points to allow shoppers to scan products
into the system which will store the products into a shopping cart.
In
addition to the high-tech retail experience, local fashion bloggers and experts
will be on-hand to offer styling advice. Shoppers will have the opportunity to
take advantage of the backyard patio space attached to the shipping container
and local food truck vendors on-site. In the evening, Zappos will host a happy
hour with drinks and performances by local musicians and djs. Furry friends can
also get in on the action as Zappos partners with local animal welfare
organizations to host pet adoptions days.
Zappos
senior brand marketing manager Kristin Richmer explains that one of their main
goals of the road show is to get the chance for face-to-face communication with
their customers.
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