Market Research

How Technology Has Changed Market Research

It is no doubt that technology has changed the way we live our everyday lives, they help us become more efficient and versatile. But in reference to marketing research, technology has help provide more opportunities as well as potential challenges. In this article, the author discusses 5 ways technology has changed market research.

1. Social Media: Twitter, Facebook and LinkedIn opportunities for companies (and individuals) to conduct their own market research on any particular subject. For instance, consumers can look at reviews of previous buyers or price compare similar products. Social media has also offered the opportunity to reach out to a specific brands and ask them questions about products.
2. Data Collection improvements: Although traditional methods such as focus groups, personal interviews and surveys are still relevant today. We have the fastest access to real time data collection there has ever been!
3. Enhanced Data Analysis:  With increased speed of data collection, there has been many advancements in the quality of the data analytics and the ease of  interpreting the data.
4. Creation of New Research roles: New roles are being created in the job market for interpreting SEO and Social Media Analytics
5. Big Data Informs Research.   The ease of Big Data Informs marketers with fast and reliable data. There is large pool of data that can be very useful for marketers when conducting their research.

http://blog.marketresearch.com/blog-home-page/bid/339928/5-Ways-Technology-Has-Changed-Market-Research